Your Event,
Our Creative Style
Your Event,
Our Creative Style
We believe floral décor is the heart of any beautiful wedding.
Your Event,
Our Creative Style
We believe floral décor is the heart of any beautiful wedding.
About Us
Hey there!
We’re Southern Sparkle Events, your go-to team for creating seriously beautiful weddings and swoon-worthy private events, located in Austin, Texas (though we travel to surrounding cities too)! What started as a love for florals and transforming spaces has grown into a full-blown passion for bringing dream events to life.
From romantic wedding scapes dripping in blooms to chic corporate or private setups that wow every guest, we’re all about the details, the vibe, and making sure your vision shines through.
But here’s the thing—it’s not just about the pretty stuff (though we love the pretty stuff). It’s about the people, the connections, and the stories we get to be a part of.
So whether you’re planning a “best day ever” wedding or a private event with serious style, we’re here to make it unforgettable—and look amazing on your feed while we’re at it. ✨
Services
Holly M.
"Amarah was my florist for my wedding February 1st, 2025 and I couldn’t recommend her enough! Her communication through out the whole planning experience was amazing. She was quick to respond and keep me updated with the plans for the event. She made such beautiful flower installations and it really elevated my ceremony and reception! If you are looking for a florist who is dependable and exceeds expectations, Southern Sparkle events is the one to choose!"
Holly M.
"Amarah was my florist for my wedding February 1st, 2025 and I couldn’t recommend her enough! Her communication through out the whole planning experience was amazing. She was quick to respond and keep me updated with the plans for the event. She made such beautiful flower installations and it really elevated my ceremony and reception! If you are looking for a florist who is dependable and exceeds expectations, Southern Sparkle events is the one to choose!"
Holly M.
"Amarah was my florist for my wedding February 1st, 2025 and I couldn’t recommend her enough! Her communication through out the whole planning experience was amazing. She was quick to respond and keep me updated with the plans for the event. She made such beautiful flower installations and it really elevated my ceremony and reception! If you are looking for a florist who is dependable and exceeds expectations, Southern Sparkle events is the one to choose!"
Hina L.
"First off, Amara is just so sweet to talk to. She heard us indefinitely to understand the vision we had in our minds. Our wedding was a fusion (Paki-American) but we wanted more modern with fall garden touch. Amara went beyond to keep our budget in mind and work towards it. We can not appreciate enough for her dedication and hard work to make our wedding ceremony and reception so beautiful and dreamy. Thank you Southern Sparkle Events for being part of our big day!"
Hina L.
"First off, Amara is just so sweet to talk to. She heard us indefinitely to understand the vision we had in our minds. Our wedding was a fusion (Paki-American) but we wanted more modern with fall garden touch. Amara went beyond to keep our budget in mind and work towards it. We can not appreciate enough for her dedication and hard work to make our wedding ceremony and reception so beautiful and dreamy. Thank you Southern Sparkle Events for being part of our big day!"
Hina L.
"First off, Amara is just so sweet to talk to. She heard us indefinitely to understand the vision we had in our minds. Our wedding was a fusion (Paki-American) but we wanted more modern with fall garden touch. Amara went beyond to keep our budget in mind and work towards it. We can not appreciate enough for her dedication and hard work to make our wedding ceremony and reception so beautiful and dreamy. Thank you Southern Sparkle Events for being part of our big day!"
Caroline M.
"What an incredible experience with Southern Sparkle Events - we will forever be grateful for the way they transformed our venue for the wedding. Although I didn’t think a backdrop was necessary, my wedding planner convinced me that we needed one and connected us with Amarah at Southern Sparkle. She was professional, quick to respond and patient with me as we talked through everything I was looking for. Yall when I say that this backdrop absolutely transformed the space, I’m not exaggerating."
Caroline M.
"What an incredible experience with Southern Sparkle Events - we will forever be grateful for the way they transformed our venue for the wedding. Although I didn’t think a backdrop was necessary, my wedding planner convinced me that we needed one and connected us with Amarah at Southern Sparkle. She was professional, quick to respond and patient with me as we talked through everything I was looking for. Yall when I say that this backdrop absolutely transformed the space, I’m not exaggerating."
Caroline M.
"What an incredible experience with Southern Sparkle Events - we will forever be grateful for the way they transformed our venue for the wedding. Although I didn’t think a backdrop was necessary, my wedding planner convinced me that we needed one and connected us with Amarah at Southern Sparkle. She was professional, quick to respond and patient with me as we talked through everything I was looking for. Yall when I say that this backdrop absolutely transformed the space, I’m not exaggerating."
Amirah V.
"Amarah is just amazing! I needed centerpieces for my sister in law’s wedding reception and while she just had her baby she was still able to assist! She was always reachable and took care of all of my concerns to make the experience more about the event and not about stressing how it would look because it looked absolutely gorgeous!! Don’t hesitate if you want an elegant and affordable flower service. Don’t look any further because she exceeded all my expectations!! Thanks Amarah!!"
Amirah V.
"Amarah is just amazing! I needed centerpieces for my sister in law’s wedding reception and while she just had her baby she was still able to assist! She was always reachable and took care of all of my concerns to make the experience more about the event and not about stressing how it would look because it looked absolutely gorgeous!! Don’t hesitate if you want an elegant and affordable flower service. Don’t look any further because she exceeded all my expectations!! Thanks Amarah!!"
Amirah V.
"Amarah is just amazing! I needed centerpieces for my sister in law’s wedding reception and while she just had her baby she was still able to assist! She was always reachable and took care of all of my concerns to make the experience more about the event and not about stressing how it would look because it looked absolutely gorgeous!! Don’t hesitate if you want an elegant and affordable flower service. Don’t look any further because she exceeded all my expectations!! Thanks Amarah!!"
Branding Projects
Branding Projects
Holly Jolly Fest for Jenna Palek!
Holly Jolly Fest for Jenna Palek!
We had so much fun bringing Jenna’s vision to life for her Fun on Weekdays holiday event! From custom-built wooden arches to the perfect backdrop for her brand’s iconic moments, every detail was designed to capture the festive spirit of the season. 🎄
Creating spaces that spark joy and bring people together is what we do best, and this event was no exception! Thank you, Jenna, for trusting us to make your Holly Jolly Fest unforgettable. 💫
We had so much fun bringing Jenna’s vision to life for her Fun on Weekdays holiday event! From custom-built wooden arches to the perfect backdrop for her brand’s iconic moments, every detail was designed to capture the festive spirit of the season. 🎄
Creating spaces that spark joy and bring people together is what we do best, and this event was no exception! Thank you, Jenna, for trusting us to make your Holly Jolly Fest unforgettable. 💫
Present in Top Networks
Wedding Chicks
Wedding Chicks
ZOLA
ZOLA
WeddingWire
WeddingWire
the knot
the knot
Our Journey With You
Our Journey
With You
For a truly tailored, full-service experience, our minimum investment varies depending on your wedding date and specific event details. Most of our couples typically spend between $5,000 and $10,000, though floral budgets can range widely based on your unique vision.
I’ll guide you through every step of the process, helping you bring your dream day to life while staying mindful of your budget. Our full-service offering also includes support with overall event design – from linens and rentals, custom signage, draping, and more.
Here is a look at the typical process, for our full-service clients:
For a truly tailored, full-service experience, our minimum investment varies depending on your wedding date and specific event details. Most of our couples typically spend between $5,000 and $10,000, though floral budgets can range widely based on your unique vision.
I’ll guide you through every step of the process, helping you bring your dream day to life while staying mindful of your budget. Our full-service offering also includes support with overall event design – from linens and rentals, custom signage, draping, and more.
Here is a look at the typical process, for our full-service clients:
01
Discovery Call
Every love story is unique, and I believe your wedding design should reflect that. That’s why I begin with a discovery call—a relaxed, genuine conversation where I get to know you as a couple. I want to hear where you’re from, how you met, what lights you up, and what you're dreaming of for your wedding day. This time together helps me understand your personalities, passions, and the vision you aspire to bring to life. It’s the foundation for creating a design that feels deeply personal and beautifully you.
01
Discovery Call
Every love story is unique, and I believe your wedding design should reflect that. That’s why I begin with a discovery call—a relaxed, genuine conversation where I get to know you as a couple. I want to hear where you’re from, how you met, what lights you up, and what you're dreaming of for your wedding day. This time together helps me understand your personalities, passions, and the vision you aspire to bring to life. It’s the foundation for creating a design that feels deeply personal and beautifully you.
01
Discovery Call
Every love story is unique, and I believe your wedding design should reflect that. That’s why I begin with a discovery call—a relaxed, genuine conversation where I get to know you as a couple. I want to hear where you’re from, how you met, what lights you up, and what you're dreaming of for your wedding day. This time together helps me understand your personalities, passions, and the vision you aspire to bring to life. It’s the foundation for creating a design that feels deeply personal and beautifully you.
02
Mockup & Proposal
After our initial discovery call, we’ll take everything we’ve learned about you—your story, style, and priorities—and begin crafting a custom floral and design proposal that reflects your vision. You'll receive a thoughtfully itemized budget tailored specifically to your preferences, so you know exactly what’s included and where your investment is going. Alongside that, I’ll also provide a curated visual inspiration board to help you clearly see the design direction we’re proposing. This step is all about transparency, alignment, and making sure you feel confident and excited about what we’re creating together.
02
Mockup & Proposal
After our initial discovery call, we’ll take everything we’ve learned about you—your story, style, and priorities—and begin crafting a custom floral and design proposal that reflects your vision. You'll receive a thoughtfully itemized budget tailored specifically to your preferences, so you know exactly what’s included and where your investment is going. Alongside that, I’ll also provide a curated visual inspiration board to help you clearly see the design direction we’re proposing. This step is all about transparency, alignment, and making sure you feel confident and excited about what we’re creating together.
02
Mockup & Proposal
After our initial discovery call, we’ll take everything we’ve learned about you—your story, style, and priorities—and begin crafting a custom floral and design proposal that reflects your vision. You'll receive a thoughtfully itemized budget tailored specifically to your preferences, so you know exactly what’s included and where your investment is going. Alongside that, I’ll also provide a curated visual inspiration board to help you clearly see the design direction we’re proposing. This step is all about transparency, alignment, and making sure you feel confident and excited about what we’re creating together.
03
Your Vision, Refined
As your day approaches, we enter the phase where every detail is fine-tuned to perfection. This is when your design truly takes shape—from confirming floral selections and logistics to aligning all the moving parts. About a month out, we work closely with you and your planner to ensure everything is thoughtfully planned and beautifully cohesive. Our goal is to remove the stress and bring clarity, so you feel fully supported and excited for what’s ahead.
03
Your Vision, Refined
As your day approaches, we enter the phase where every detail is fine-tuned to perfection. This is when your design truly takes shape—from confirming floral selections and logistics to aligning all the moving parts. About a month out, we work closely with you and your planner to ensure everything is thoughtfully planned and beautifully cohesive. Our goal is to remove the stress and bring clarity, so you feel fully supported and excited for what’s ahead.
03
Your Vision, Refined
As your day approaches, we enter the phase where every detail is fine-tuned to perfection. This is when your design truly takes shape—from confirming floral selections and logistics to aligning all the moving parts. About a month out, we work closely with you and your planner to ensure everything is thoughtfully planned and beautifully cohesive. Our goal is to remove the stress and bring clarity, so you feel fully supported and excited for what’s ahead.
04
Production Week
As your wedding approaches, our studio shifts into full creative mode. This is when the behind-the-scenes magic begins—hand-selecting florals from our global network of growers, preparing vessels, and meticulously organizing every design element. Each member of our team plays a unique role, combining craftsmanship with logistics to ensure nothing is left to chance. It’s a time full of energy, excitement, and beauty in the making—and we love giving our clients a sneak peek into the artistry unfolding just for them.
04
Production Week
As your wedding approaches, our studio shifts into full creative mode. This is when the behind-the-scenes magic begins—hand-selecting florals from our global network of growers, preparing vessels, and meticulously organizing every design element. Each member of our team plays a unique role, combining craftsmanship with logistics to ensure nothing is left to chance. It’s a time full of energy, excitement, and beauty in the making—and we love giving our clients a sneak peek into the artistry unfolding just for them.
04
Production Week
As your wedding approaches, our studio shifts into full creative mode. This is when the behind-the-scenes magic begins—hand-selecting florals from our global network of growers, preparing vessels, and meticulously organizing every design element. Each member of our team plays a unique role, combining craftsmanship with logistics to ensure nothing is left to chance. It’s a time full of energy, excitement, and beauty in the making—and we love giving our clients a sneak peek into the artistry unfolding just for them.
05
Your Wedding, Unfolded
The day has finally arrived—and we’re there from the very beginning to bring your floral and design story to life. Our team is fully immersed on-site, managing every detail from large-scale installations to final touches, all while collaborating seamlessly with your planner and vendor team. While you soak in the joy of your day, we work quietly in the background, ensuring every bloom is placed with purpose and every element aligns with the vision we’ve built together. This is the moment where everything comes to life—and we’re honored to be the ones who make it happen.
05
Your Wedding, Unfolded
The day has finally arrived—and we’re there from the very beginning to bring your floral and design story to life. Our team is fully immersed on-site, managing every detail from large-scale installations to final touches, all while collaborating seamlessly with your planner and vendor team. While you soak in the joy of your day, we work quietly in the background, ensuring every bloom is placed with purpose and every element aligns with the vision we’ve built together. This is the moment where everything comes to life—and we’re honored to be the ones who make it happen.
05
Your Wedding, Unfolded
The day has finally arrived—and we’re there from the very beginning to bring your floral and design story to life. Our team is fully immersed on-site, managing every detail from large-scale installations to final touches, all while collaborating seamlessly with your planner and vendor team. While you soak in the joy of your day, we work quietly in the background, ensuring every bloom is placed with purpose and every element aligns with the vision we’ve built together. This is the moment where everything comes to life—and we’re honored to be the ones who make it happen.